I setup digital marketing operations for corporate marketing function, new companies and startups. Lead Digital-IT business transformation and marketing technologies delivery.
10+ years of proven experience in digital marketing. Started from commercial web site development in university I continuously gain experience in digital marketing and marketing technology delivery for different product/business life cycle stages.
I launched wide range of infrastructure projects and achieved significant results in:
- data collection, data management, insights and behavioral patterns analytics
- digital marketing strategy development for multi touch-points and omni-channel marketing activation models
- consumer journey and online sales funnel design, performance marketing execution and marketing automation set up
- digital-it infrastructure, digital marketing technology delivery, solution architecture development for marketing ecosystem
- design of digital organization structure, team recruiting, on-boarding and skills development
- suppliers definition and tenders execution
- digital marketing projects planning and delivery
- activation model execution in online media, online PR, SMM, SEO, SERM, affiliate, lead generation
- launch of online platforms, CRM, e-commerce, landing and brand websites
Passion in long distance running, fan of e-sports and gadgets.