Digital function setup. Development and implementation of digital marketing strategy.

Digital communication expertise during brands marketing strategy development and activation model planing.

Development lead for multiple loyalty and engagement online platforms:

  • user generated content
  • multi level gaming engaging mechanics
  • direct marketing (email, email, smm) and media-remarketing (context, media, social networks) communication automation
  • traffic generation, online media campaign performance monitoring, A/B testing and dynamic budget optimization
  • user acquisition performance tracking
  • on-pack codes integrating with user online activities
  • long term loyalty mechanics
  • retention and consumer long time value increase

Digital marketing communication strategy development and execution for brand portfolio:

  • media mix budget and resources planning
  • content marketing execution for multiple platform and touch-points
  • direct marketing planning and execution using SMS, Email, SMM Owned Audiences and re-marketing tools
  • mass reach awareness media campaigns
  • performance online marketing activation, CPA activation model implementation
  • communication messages A/B testing and online budget optimization, creatives effectiveness update
  • social media marketing content strategy planning and execution
  • variety of social media promo activities

Опубліковано Volodymyr Gonorovskyi

- digital marketer & martech architect. I set up digital marketing operations for corporate marketing function, new companies and startups. Lead Digital-IT business transformation and marketing technologies delivery.

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