Digital Marketer in wear production startup

Setup of digital marketing function and digital marketing strategy execution for production company.

Sales funnel design and marketing activation launch. Deployment of solution architecture and digital marketing tech-ecosystem.

  • digital marketing strategy development and formalization – consolidated document with step by step description of business model delivery via digital infrastructure: data collection and analysis, business strategy, communication platform, activation model, solution architecture, resources, road map, investments
  • user acquisition performance marketing activation in Google Ad and Facebook-Instagram networks
  • affiliate marketing and co-promo
  • content strategy delivery in SMM and SEO+SERM optimization
  • solution and processes deployment for e-commerce operations. Shopify e-commerce platform, warehousing provider, payment gateways, final mile delivery, call center
  • HR organization structure design, team recruiting and on-boarding
  • CRM and long time value gain activation: cross sale, up-sales, retention, member get member. Metrilo CRM with connection to Shopify
  • sales funnel marketing automation: SMS, Emails, online chats and Google network remarketing
  • consumer support and inbound marketing activation: call center, online chats – multi channel communication, direct Email & SMS marketing, owned social media
  • solution architecture design and deployment:
    • Shopify e-commerce
    • multiple Shopify apps for warehousing and logistics management
    • Metrilo for CRM & data collection
    • Mail Chimp Email + SMS automation
    • Wrike project & processes management, team collaboration
    • local developed synchronization bridges stack for (among others: Liqpay payment gateway and Nova Poshta final mile delivery)
    • Google G Suit for user management and document flow
    • Binotel for call tracking and management
    • for multi channel chats communication

Published by Volodymyr Gonorovskyi

- digital marketer & martech architect. I set up digital marketing operations for corporate marketing function, new companies and startups. Lead Digital-IT business transformation and marketing technologies delivery.

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